Alliance Between Telmar & Mereo Makes Revenue Management Global

Media Owners in All Categories Will Be Able To Easily Predict and Maximize Revenue

NEW YORK and PARIS, FRANCE (March 30, 2010) — Telmar, a global supplier of advertising media information software and services today announced an alliance with mereo, S.A.S, a leading provider in the field of revenue optimization and business intelligence. The alliance brings mereo’s unique revenue management optimization software and expertise in the Print, Broadcast and Outdoor categories to Telmar’s existing revenue management offerings. While mereo continues to market its Outdoor and Print solutions in France, together the two companies will offer revenue management to media owners of Outdoor, Radio, Print, TV and Internet around the globe.

The concept of Revenue Management is simple, just as seats are perishable on plane so are seconds on a station or even banner space on the first page of a website. With Revenue Management tools, Sales Houses representing any media can save time, reduce costs, maximize revenue, optimize space consumption, free overall advertising capacity, reduce operational costs, and improve the service quality provided by the Sales House to the Media Buyer.

Media owners can use the systems to their benefit in both strong and weak economies to predict and maximize revenue. Revenue Management solutions serve Sales Houses at, above and under capacity. Clients have saved up to 50% of employee time, increased their revenue by 5 % or more and saved up to 25% of airtime through more efficient spot placement.

Mathieu Floirat, Executive Director of Telmar Peaktime France, commented, “Telmar’s strong global presence and reputation for all media software services is well positioned to offer Revenue Management through its global offices.”

Mereo, led by Founder and CEO Abraham Toledano, who started his company in 2000 and has captured much of the outdoor market in France, has also been successful in broadcast and print revenue management. According to Toledano, “With Telmar’s alliance we have the opportunity to leverage revenue management and media expertise/skills from both companies so as to expand our offer and improve our service to advertising sales houses and to become a key actor of revenue management worldwide.”

“We’re very excited that Telmar and mereo have joined forces and can now use their combined strengths, resources and talent to deliver further value to media owners’ businesses. Many stations and sales houses have yet to take advantage of Revenue Management. Who wouldn’t want to know how to manage their inventory better and to their financial benefit?” said Stanley Federman CEO and Chairman of Telmar Group, Inc.

As part of the alliance, Telmar will market the combined software platform in all of the markets it serves including Asia, Europe, uk, the Middle East, North America and South Africa. Mereo and Telmar have extensive experience working with some of the top companies in their respective markets and together now offer more a comprehensive solution for revenue management and optimization across a broader range of media.

The suite of products will continue to be rolled out over the next 12 months.

About Telmar

Telmar is a world-wide leading supplier of advertising and media information software and services. Telmar’s 10,000 users across 85 countries include many of the world’s leading advertising agencies, publishers, broadcasters and advertisers. For advertisers and advertising agencies, Telmar provides software for survey analysis, data integration, media planning and optimization and more. For publishers and broadcasters, Telmar offers the ability to collect, store and manage media research for revenue management and optimization. Telmar has offices around the world including and is headquartered in New York City, New York. For more information on Telmar and its international services, please visit www.Telmar.com.

About Mereo

A leading provider in the field of revenue optimization and business intelligence. Their clients include major sales houses in the European TV, radio and outdoor advertising sector work with Mereo to increase their revenue by implementing advertising revenue optimization techniques. Based in Paris, France, Mereo is experienced in yield and revenue management solution implementations in the media and leisure industries. For more information on Mereo, please visit www.mereo.fr.