Media Guru Bytes
- World Cup TV viewership results...
- Telmar South Africa shares World Cup attendence results
- Soccer World Cup 2010 Update
- Media Guru Q&A- "Connections" Planning
- From Telmar Chairman & CEO: How to Reap the Rewards of Print's Demise
- Radio Results Best in a Decade
On June 2nd, Mediapost emailed a brief entitled, ‘Radio Results Best in a Decade’
Why this increase?
5 Reasons
Reason 1: Control image
Increasingly brands are losing control of their message as internautes speak up on-line, create ads and define brands themselves. Traditional media, like radio, provides a valuable platform for brand managers eager to build and sustain an image.
Read more.... - The Usual Suspects - The Optimum TV Strategy and Planning Journey
With the television scene in South Africa changing rapidly and the industry experiencing difficulty in unpacking the implications
- How to take full advantage of the current recession
In these tough economic times whatever marketing decisions you make, you need to make sure that they’re based on the best information available.


